4 Reasons Why Email Marketing Is an Asset for Small Businesses

Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of channels to leverage their objective of reaching target demographic. However, in the era of real-time socially driven marketing, companies are still focusing on email as a staple of their marketing strategy. Many small entrepreneurs believe that email marketing is just about adding people to whom they can send a monthly newsletter, which is wrong perception. Continue reading 4 Reasons Why Email Marketing Is an Asset for Small Businesses

How to Design a Landing Page That Drives Conversion

Given the complexity of multi-channel sales management, the job of a modern website has turned more crucial and sensitive. Visitors land on your site through a variety of online channels; pay-per-click (PPC), organic search, backlinks, promoted content, social media, email offers and print advertisements. Once they land, they have to satisfy the objective of following up a promotion, or purchasing a particular product. If the site doesn’t provide what they’re looking for, visitors bounce. Continue reading How to Design a Landing Page That Drives Conversion

Survey: Managing a Healthy Click through Rate is the Biggest Email Marketing Challenge

Today’s marketers work in an environment where they have access to thousands of tools  for delivering their messages. Studies endorse that marketers continue to rate email as the most effective digital marketing tool with higher return on investment. However, despite higher adoption, professionals continue to complain their inability to achieve email marketing results. A recent study conducted by Ascend2 highlights some key challenges that modern marketers face and also shares some remedies.  Continue reading Survey: Managing a Healthy Click through Rate is the Biggest Email Marketing Challenge