6 Online Marketing Basics Every Entrepreneur Must Learn

Running your own business means having to wear all different types of hats. Whether it’s your marketing hat, your sales hat, or your general people skills hat, you’re going to need to know how to court sales, and on the other side of operations, you are also going to need to know how to run a balanced account and continue to grow your wealth. While starting a new business or before making new advancements in your current business, it is important that you don’t ignore digital spectrum and online market. This requires designing a strong, comprehensive, and scaleable online marketing strategy. Continue reading 6 Online Marketing Basics Every Entrepreneur Must Learn

Top 10 Business Challenges in 2015

Being a marketer requires to anticipate the future trends, challenges, opportunities, and then bring up a well-calculated plan of action. Since, the beginning of 2015, I’ve come across a range of studies that indicate complexities and opportunities ahead. However, nothing impressed me more than Salesforce State of Marketing Survey 2015. Primarily because it was a collection of multidimensional insight by marketers around the globe. Continue reading Top 10 Business Challenges in 2015

Top 9 Reasons Your Emails Get Rejected

There are many different marketing ways that can be used to market our businesses. One of these most effective tools is email.  It is not just inexpensive, but is readily available. The use of email marketing tools is getting the attention of most marketers as it is the most convenient way to market your brand. In fact, research shows that there are three times more email accounts than Facebook and Twitter accounts combined. Third-party email software such as Makesbridge, iContact, and MailChimp helps business owners manage, target, and track email campaigns. Continue reading Top 9 Reasons Your Emails Get Rejected

5 Best Ways to Make Automated Emails Feel Personal

It is of no doubt that automating your marketing can create remarkable productivity for your business, making you able to scale your efforts without losing accurateness. However, you don’t want your automated messages to feel automated – you need your marketing to feel personal to create links. This is one of the ways to enhance your brand image and grow business. Continue reading 5 Best Ways to Make Automated Emails Feel Personal

4 Reasons Why Email Marketing Is an Asset for Small Businesses

Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of channels to leverage their objective of reaching target demographic. However, in the era of real-time socially driven marketing, companies are still focusing on email as a staple of their marketing strategy. Many small entrepreneurs believe that email marketing is just about adding people to whom they can send a monthly newsletter, which is wrong perception. Continue reading 4 Reasons Why Email Marketing Is an Asset for Small Businesses

How to Design a Landing Page That Drives Conversion

Given the complexity of multi-channel sales management, the job of a modern website has turned more crucial and sensitive. Visitors land on your site through a variety of online channels; pay-per-click (PPC), organic search, backlinks, promoted content, social media, email offers and print advertisements. Once they land, they have to satisfy the objective of following up a promotion, or purchasing a particular product. If the site doesn’t provide what they’re looking for, visitors bounce. Continue reading How to Design a Landing Page That Drives Conversion

Survey: Managing a Healthy Click through Rate is the Biggest Email Marketing Challenge

Today’s marketers work in an environment where they have access to thousands of tools  for delivering their messages. Studies endorse that marketers continue to rate email as the most effective digital marketing tool with higher return on investment. However, despite higher adoption, professionals continue to complain their inability to achieve email marketing results. A recent study conducted by Ascend2 highlights some key challenges that modern marketers face and also shares some remedies.  Continue reading Survey: Managing a Healthy Click through Rate is the Biggest Email Marketing Challenge