5 Tested Strategies to Make a Strong Call to Action

It is of no doubt that having an effective call to action is a vital part of any website. Including a convincing call to action (CTA) in your marketing efforts can help drive your visitors to take immediate action. A call to action is not only restricted to e-Commerce sites. Each site must have an objective that calls users to take an action, whether it is filling in a contact form, signup for a newsletter or volunteering their time. Continue reading 5 Tested Strategies to Make a Strong Call to Action

10 Tips to Improve Your Email Marketing Campaigns

With more than 90% of users checking their email every day, companies are quickly concluding that this is one of the most ideal approaches to reach their target audience. Whether it’s to spread any company news, promote a sale or highlight new products and services, businesses are experiencing great success in their email marketing efforts. Continue reading 10 Tips to Improve Your Email Marketing Campaigns

Email Marketing Ethics: Doing Things The Right Way

Email marketing is an effective communication tool to reach out and maintain relationship with your existing and potential customers. Studies indicate that $1 investment in email marketing can yield up to $44 return. Positive brand image, improved credibility, strong relationship, and sales growth are few advantages that can be obtained by optimized email campaigns. However, in many customer circles, email marketing is taken as just another way of spamming. Be that as it may, overzealous internet marketing can have the inverse impact if not executed rightfully. Therefore smart marketers always encourage professionalism and ethics in doing business. Continue reading Email Marketing Ethics: Doing Things The Right Way

6 Online Marketing Basics Every Entrepreneur Must Learn

Running your own business means having to wear all different types of hats. Whether it’s your marketing hat, your sales hat, or your general people skills hat, you’re going to need to know how to court sales, and on the other side of operations, you are also going to need to know how to run a balanced account and continue to grow your wealth. While starting a new business or before making new advancements in your current business, it is important that you don’t ignore digital spectrum and online market. This requires designing a strong, comprehensive, and scaleable online marketing strategy. Continue reading 6 Online Marketing Basics Every Entrepreneur Must Learn

Top 10 Business Challenges in 2015

Being a marketer requires to anticipate the future trends, challenges, opportunities, and then bring up a well-calculated plan of action. Since, the beginning of 2015, I’ve come across a range of studies that indicate complexities and opportunities ahead. However, nothing impressed me more than Salesforce State of Marketing Survey 2015. Primarily because it was a collection of multidimensional insight by marketers around the globe. Continue reading Top 10 Business Challenges in 2015

Top 9 Reasons Your Emails Get Rejected

There are many different marketing ways that can be used to market our businesses. One of these most effective tools is email.  It is not just inexpensive, but is readily available. The use of email marketing tools is getting the attention of most marketers as it is the most convenient way to market your brand. In fact, research shows that there are three times more email accounts than Facebook and Twitter accounts combined. Third-party email software such as Makesbridge, iContact, and MailChimp helps business owners manage, target, and track email campaigns. Continue reading Top 9 Reasons Your Emails Get Rejected

5 Best Ways to Make Automated Emails Feel Personal

It is of no doubt that automating your marketing can create remarkable productivity for your business, making you able to scale your efforts without losing accurateness. However, you don’t want your automated messages to feel automated – you need your marketing to feel personal to create links. This is one of the ways to enhance your brand image and grow business. Continue reading 5 Best Ways to Make Automated Emails Feel Personal