10 Quick Ways to Improve Your Email Marketing Subject Lines

Subject lines are the gatekeepers of your email campaigns. Working for hours to nail an amazing email copy and in return getting no response is really something everybody hates! The words you choose as a title of your email can have a huge impact on whether the hard work you’ve put into your email will pay off or not. Investing some extra time on your subject title will help you boost email open rates, avoid the junk folder, and get your message to the right audience.

Here are some quick tips that might help you in this. Continue reading 10 Quick Ways to Improve Your Email Marketing Subject Lines

Practical Tips for a Happier, Simpler and More Productive Life

Motivation is like fuel for human body and performance. It’s your goal, motivation, dream, or desire that keeps you driving in a particular direction. But if you lose it, (which is majority case), we don’t need to worry. The good news is, you can regain motivation any day, any time, and anywhere. It comes from words, thoughts, mentoring, and developing positive habits. Continue reading Practical Tips for a Happier, Simpler and More Productive Life

Simple Things that Can Revolutionize Your Marketing Automation Experience

Marketing automation allows companies to make their sales process more productive via automating and measuring workflows, tasks and lead generation strategies. According to a survey by the Aberdeen Group, “businesses using marketing automation can see an increase of 451% in the quantity of leads their business has.” (See some interesting stats here). On the other hand, there are still many organizations using a marketing automation solution without a positive ROI. Continue reading Simple Things that Can Revolutionize Your Marketing Automation Experience

Makesbridge VS MailChimp: In the Words of Real Life Users and Business Leaders

Choosing the right software/platform for your business is a very complex decision. One has to consider business needs, software utilities, feature set, its scalability, price, and available options before making the final choice. However, there are times when you’ve a short list of iconic names but you can’t make the choice. In many cases, people go for an industry leader or some highly respected name but that turns out to be a flawed decision. The reason; they are either over-priced, or unable to scale with the particular business needs. The purpose of this article is to help marketers make the right choice when it comes to picking up the right marketing automation platform. Continue reading Makesbridge VS MailChimp: In the Words of Real Life Users and Business Leaders

Top 10 Business Challenges in 2015

Being a marketer requires to anticipate the future trends, challenges, opportunities, and then bring up a well-calculated plan of action. Since, the beginning of 2015, I’ve come across a range of studies that indicate complexities and opportunities ahead. However, nothing impressed me more than Salesforce State of Marketing Survey 2015. Primarily because it was a collection of multidimensional insight by marketers around the globe. Continue reading Top 10 Business Challenges in 2015

B2B Growth Hack #1: Use Low Cost Global Labor And Google Sheets to Accelerate Growth (Video Tutorial)

If your company hasn’t staffed an offshore team to build a B2B house file and make calls, you should start to consider this as an option.  We went the route of a managing a dedicated  team versus outsourcing because we saw the long term advantages of investing in skills development and lower turnover. In comparison to call center outsourcing, direct staffing takes more time and effort and reduces call volume. However in the long run, if you’re a B2B solutions provider, developing front line personnel for sharp discovery skills will be worth it. Continue reading B2B Growth Hack #1: Use Low Cost Global Labor And Google Sheets to Accelerate Growth (Video Tutorial)

Makesbridge Education Program: Learn Actionable Growth Hacking Tactics for Free

We are excited to announce the launch of Makesbridge Education Series. Starting on Wednesday, August 26, the program is aimed at giving readers fresh food for thought, building network with industry leaders, providing you a learning opportunity and facilitate you excel in your respective fields.  Our mission is to break down common growth challenges, identify practical choices to solve them, and streamline your path to achievement. Continue reading Makesbridge Education Program: Learn Actionable Growth Hacking Tactics for Free