One of the major benefits of online marketing in a tight, focused market is an organization’s capacity to rapidly create and deliver relevant, appropriate content that snatches the attention of clients. Content marketing is still among the best ways for brands to increase visibility. The right kind of content can rank prominently in search results, getting shares on social media and making a name for the business behind it. Here are my top content marketing tips to help content marketers at any size business with any size budget. Continue reading 7 Top-Notch Ideas for Effective Content Marketing in 2016
10 Commandments to Help Evaluate Your Lead Nurturing
When B2B organizations put their resources into marketing automation technology, “lead nurturing” is usually one of the key things that spurs those businesses to take the plunge. However, a new marketing automation platform may take more than a few months to deploy effective lead nurturing and to provide the impact that marketers and their management want for their business. Continue reading 10 Commandments to Help Evaluate Your Lead Nurturing
How to Conduct Content Audit On Your Site
“Content audit” sounds a bit intimidating like something that involves an enormous amount of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that it is understandable if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level. Continue reading How to Conduct Content Audit On Your Site
Free E-Guide: Improve Your Email Subject Lines
We all know subject lines of blogs, articles, and emails are very important; they are the calling cards of your ideas and offers. So the thought of your subject line failing to do justice to long hours of nailing amazing email copy and offers with no return is depressing. Generally, email marketing is famously called the most lucrative marketing channel as studies endorsed its higher return on investment. Some claimed email marketing yields $44 for ever $1 investment. However, this return is possible only and only if you apply the best practices and measure your email marketing success. Continue reading Free E-Guide: Improve Your Email Subject Lines
5 Email Marketing Myths That May Surprise You
It might seem like one of the more established forms of digital marketing communications, but email marketing is strikingly dynamic. It has seen amazing progress from the spray-and-pray, email-blast practice of five years back to our advanced, highly targeted marketing-automation campaigns. With this rate of progress, it can be hard for marketers to stay updated with all the patterns and, more essentially, to separate mere transitory trends from continuing, hard-won wisdom. Continue reading 5 Email Marketing Myths That May Surprise You
5 Tested Strategies to Make a Strong Call to Action
It is of no doubt that having an effective call to action is a vital part of any website. Including a convincing call to action (CTA) in your marketing efforts can help drive your visitors to take immediate action. A call to action is not only restricted to e-Commerce sites. Each site must have an objective that calls users to take an action, whether it is filling in a contact form, signup for a newsletter or volunteering their time. Continue reading 5 Tested Strategies to Make a Strong Call to Action
6 Smart Ways to Use Marketing Automation for Customer Satisfaction
Satisfying customers and improving their interactions with your organization all comes down to how you manage your customer’s experience. The objective of most large companies is to focus on the best way to boost customer experience. However, sometimes efforts fall short for a number of reasons. There may be a lack of manpower or time in the workday to catch up with customers who’ve purchased or have shown some interest in buying your product or service. Continue reading 6 Smart Ways to Use Marketing Automation for Customer Satisfaction