7 Distinctions between Makesbridge and Constant Contact

Makesbridge is good at what they do, that’s why they are one of the most well-known marketing automation platforms on the Internet. But, they are not the only tree in the forest. There’s actually quite a few of them that offer core functionality a business needs to successfully generate leads and automate their marketing and Constant contact is one of them. In this blog, we will elaborate 7 key distinctions between Makesbridge and Constant Contact. The purpose is just to help you make the right choice before subscription. Continue reading 7 Distinctions between Makesbridge and Constant Contact

6 Steps to Create a Landing Page that Converts

A landing page is a web page that makes you able to catch a visitor’s data through a lead form. Having a good landing page will help you target a particular audience. For example, traffic from an email campaign marketing a specific ebook, or visitors who click on a pay-per-click ad advertising your webinar. So it’s vital to build a unique landing page for each of the offers you make. Continue reading 6 Steps to Create a Landing Page that Converts

6 Best Practices for Running a Retargeting Campaign

Re-targeting advertising is rapidly picking up traction in the online marketing world for a good reason. Companies that use this system see an evident increase in CTR (Click through Rate) while also understanding a notable cost savings. In fact, recent analysis has demonstrated that the normal CPM (Cost per Thousand impressions) is really lower for re-targeting campaigns than conventional display marketing. Furthermore, it’s the perfect supplement for effective SEO and PPC campaigns, as re-targeting encourages repeat visits from the traffic that these different techniques produce. Continue reading 6 Best Practices for Running a Retargeting Campaign

Top 5 Things to Consider Before Diving Into B2B Marketing Automation

Your business may desperately need more clients, but you have no clue how to step up your game and get more leads. Many companies today are using marketing automation software, which systematizes and streamlines the marketing process. The marketing automation systems are designed to empower marketers to create sophisticated and engaging campaigns that naturally respond to customer behavior. Continue reading Top 5 Things to Consider Before Diving Into B2B Marketing Automation

7 Top-Notch Ideas for Effective Content Marketing in 2016

One of the major benefits of online marketing in a tight, focused market is an organization’s capacity to rapidly create and deliver relevant, appropriate content that snatches the attention of clients. Content marketing is still among the best ways for brands to increase visibility. The right kind of content can rank prominently in search results, getting shares on social media and making a name for the business behind it. Here are my top content marketing tips to help content marketers at any size business with any size budget. Continue reading 7 Top-Notch Ideas for Effective Content Marketing in 2016

10 Commandments to Help Evaluate Your Lead Nurturing

When B2B organizations put their resources into marketing automation technology, “lead nurturing” is usually one of the key things that spurs those businesses to take the plunge. However, a new marketing automation platform may take more than a few months to deploy effective lead nurturing and to provide the impact that marketers and their management want for their business. Continue reading 10 Commandments to Help Evaluate Your Lead Nurturing

How to Conduct Content Audit On Your Site

“Content audit” sounds a bit intimidating like something that involves an enormous amount of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that it is understandable if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level. Continue reading How to Conduct Content Audit On Your Site