Use Your Autotriggers to Full Advantage
Lately, there’s been a lot of talk about how marketers aren’t fully using the functions of their marketing automation platform (MAP). We understand that, after all, it takes time and practice to get familiar with all the bells and whistles, and some features just may not be required for your campaigns.
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Getting the Most Out of Your Marketing Automation Tools
Is Delivery An Art Form, Science Or Both?
Is inbox delivery an art form, science or a bit of both? Based on our experience with thousands of customers over 14 years, we say both.
One Word of Advice for Marketing Automation
SCALE
There is a lot to consider regarding marketing automation and marketing automation platforms (MAP). While an important tool in your marketing strategy, it can be a time consuming and expensive (yet worthwhile) investment and should not be taken on lightly.
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3 Steps to Turn a Vicious Email Program Victorious
It happens. Before you can say “Sender Reputation,” your email program that ran like clockwork falls off the tracks. Suddenly, you’ve fallen into a vicious email marketing cycle.
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@realty Case Study
Discovering the Platform and the People are More Important Than a Name Brand
When and Why To Hire Marketing Automation Agencies
Friendly Reminder to Makesbridge Members:
Please remember to schedule complimentary tune-ups with your Deployment Representative.
Chat from 8am – 6pm PST to schedule
This month we’re really hot to help you with:
- Email Autobots to re-target to openers
- Load openers into Facebook for retargeting
- Business dashboarding for dummies
“Do it for me” requests for marketing automation setup are common and the people who will “do it for you” are a dime a dozen. These are people who know their way around MailChimp, Marketo, Salesforce, Makesbridge and so on. But the problem is they can’t “do the thinking for you” or think on their feet.
If you need “thinkers and planners”, you’re left to hire “pros” who are self directed types. But they are expensive, can take months to get up to speed, and you could be out a lot of money before you discover they’re the living definition of a poser.
If you’re experiencing problems with getting your funnel moving or dialing in your automation, the article I wrote for Email Vendor Selection is just for you. I’ve broken down the when’s, why’s and how’s of hiring an outsourced marketing automation service.
I also explain why it’s legit to aim for experienced business-minded thinkers who pragmatically lead a plan and add value beyond wristy task fulfillment.
Read this important managerial article I wrote for Email Vendor Selection
Important managerial points I cover include:
- Quiz yourself on three tell tale signs that it’s time to find outside help
- Six things that drive corporate value when you hire an outsourced team
- The one situation where you can hire a legit quality outsourced team at a discount
- Six interview questions to ask prospective teams before you hire them
- A sample timeline and protocol for discovery, setup and ongoing maintenance
2 Reasons To Add Marketing Automation To Google Drive
Use Google Drive To Toss Garbage Contacts And Other Wasteful Practices To The Curb
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