When a marketer or a skilled analyst opens Excel, their sharp, elegant movements may look like magic. If you break down their movements you’d experience a series of keyboard shortcuts, expert usages of formulas, subtle clicks of the mouse, and habits built over years of practice. One question I get asked most of the times is: what Excel skills are most crucial for marketers to learn? Continue reading 7 Essential Excel Skills Every Marketer Should Learn
Inbound marketing is a practice to bring people closer to your brand. Beginning with an inbound marketing system can feel like tossing spaghetti over the walls at times, and that is the way it must feel at first. Also, after the initial couple of tosses, you must begin measuring the kind of content that reverberates with your target audience. Continue reading 10 Metrics to Measure Your Inbound Marketing Success
Marketing automation refers to the utilization of technology and software platforms to market products/services on multiple channels and automate repetitive tasks. Using marketing automation tools, you can easily communicate the intended messages at a given interval without doing anything manually. From email marketing to business intelligence, prospect tracking, website analysis, traffic overview, source tracking, SMS marketing, social media management, lead nurturing, and sales, everything is being done with the help of these automation platforms. The reason for their popularity is simple: they save time, reduce cost, and optimize performance. Continue reading Marketing Automation- An Emerging Industry in the Digital Landscape
2015 State of Marketing Survey by Salesforce.com should be an eye-opener for traditional thinkers. Though, it indicates a drastic shift in spending habits of the businesses and makes some strategic predictions for the year 2015. Yet it endorses importance of email as an integral touch point in marketing where 73% marketers agree that email marketing is core to their business. In the following, we’ll analyze some stats to find out whether “email marketing is not dead or not?”. Continue reading Is Email Marketing Dead? Some Insight From Salesforce State of Marketing 2015
Email marketing automation has been one of the key tools of marketing success in the year 2014. According to Forbes, approximately 63% of the companies that have outmarketed their competitors in the recent years have used one or more automation tools. Looking at the B2B marketing campaigns, we see a range of changes and emerging trends; like, a shift from mere email marketing to integrated marketing automation. You can read about the marketing automation industry in the year 2015 in our previous post. Continue reading Best Practices for Email Marketing in 2015
We’ve seen an increase in digital marketing spending worldwide. Be it a B2B or B2C model, marketers are investing more in content, blogs, ads, SEO, PPC, and social media. A study indicates that 57% of the marketers will increase their digital marketing budget by at least 27% in 2015. The rest will increase the budget by an unspecified percentage or amount. The following statistics help you get an idea of what happened in 2014 and what may happen in 2015. Continue reading 25 Interesting Digital Marketing Statistics from 2014 and 2015
From technology trends to evolving business models and changing consumer behavior, there are a lot of things a marketer has to consider. Digital marketing has experienced a substantial change over the last few years, turning into an increasingly complex medium to manage effectively.