25 Interesting Digital Marketing Statistics from 2014 and 2015

We’ve seen an increase in digital marketing spending worldwide. Be it a B2B or B2C model, marketers are investing more in content, blogs, ads, SEO, PPC, and social media. A study indicates that 57% of the marketers will increase their digital marketing budget by at least 27% in 2015. The rest will increase the budget by an unspecified percentage or amount. The following statistics help you get an idea of what happened in 2014 and what may happen in 2015. Continue reading 25 Interesting Digital Marketing Statistics from 2014 and 2015

How to Convert Google Apps into CRM?

It’s a well-known fact that Google is completely cloud- compatible, from emails and documents to video chats and online storage. Google Apps is an amazing service by Google that features a few Web applications like traditional office suites. The services may differ per version, but generally include Gmail, Docs, Video, Groups, Sites, Talk, Calendar, and Marketplace. Its popularity among academicians and organizations is quickly expanding because of upgraded sharing features, accessibility and cost.

Continue reading How to Convert Google Apps into CRM?

7 Books that Every Marketer Should Read in 2015

Modern marketing can best be defined as a minefield of new and hard-to-explore experiences. On one hand, you’re dealing with the customers while on the other side, managing teams, hiring new resources, and meeting up company goals. This may result is exhaustion, distraction, and even reduced productivity.  One of the best approaches to avoid these kinds of things is proactive learning.

Continue reading 7 Books that Every Marketer Should Read in 2015