How Will Google’s Mobile-Friendly Update Impact Your Business and SEO?

If you witness a sharp decline in your website traffic in the next few days, it’s result of the latest algorithmic update by Google. Almost 60% of the web traffic comes from mobile and this significance compelled Google to include ‘mobile friendliness’ as a key search ranking factor. As per the notice on Google Webmaster Central Blog, the latest update has been rolled out.

What does this mean from SEO perspective? Continue reading How Will Google’s Mobile-Friendly Update Impact Your Business and SEO?

10 Rules for Successful Content Marketing in 2015

According to a study, companies spent over $118 billion on content marketing in 2014. Similarly Salesforce State of Marketing 2015 indicates content marketing being the single most reliable source of lead generation. However, there is another side of the story as well. Content Marketing Institute has found out that only 4 out of 10 content marketers are satisfied with their campaigns. However, this does not mean that there would be less focus on content in 2015 as 86% marketers still believe it to be their primary lead generation tool. Continue reading 10 Rules for Successful Content Marketing in 2015

7 Essential Excel Skills Every Marketer Should Learn

When a marketer or a skilled analyst opens Excel, their sharp, elegant movements may look like magic. If you break down their movements you’d experience a series of keyboard shortcuts, expert usages of formulas, subtle clicks of the mouse, and habits built over years of practice. One question I get asked most of the times is: what Excel skills are most crucial for marketers to learn? Continue reading 7 Essential Excel Skills Every Marketer Should Learn

10 Metrics to Measure Your Inbound Marketing Success

Inbound marketing is a practice to bring people closer to your brand. Beginning with an inbound marketing system can feel like tossing spaghetti over the walls at times, and that is the way it must feel at first. Also, after the initial couple of tosses, you must begin measuring the kind of content that reverberates with your target audience. Continue reading 10 Metrics to Measure Your Inbound Marketing Success

Marketing Automation- An Emerging Industry in the Digital Landscape

Marketing automation refers to the utilization of technology and software platforms to market products/services on multiple channels and automate repetitive tasks. Using marketing automation tools, you can easily communicate the intended messages at a given interval without doing anything manually. From email marketing to business intelligence, prospect tracking, website analysis, traffic overview, source tracking, SMS marketing, social media management, lead nurturing, and sales, everything is being done with the help of these automation platforms. The reason for their popularity is simple: they save time, reduce cost, and optimize performance. Continue reading Marketing Automation- An Emerging Industry in the Digital Landscape

Is Email Marketing Dead? Some Insight From Salesforce State of Marketing 2015

2015 State of Marketing Survey by Salesforce.com should be an eye-opener for traditional thinkers. Though, it indicates a drastic shift in spending habits of the businesses and makes some strategic predictions for the year 2015. Yet it endorses importance of email as an integral touch point in marketing where 73% marketers agree that email marketing is core to their business. In the following, we’ll analyze some stats to find out whether “email marketing is not dead or not?”. Continue reading Is Email Marketing Dead? Some Insight From Salesforce State of Marketing 2015

Best Practices for Email Marketing in 2015

Email marketing automation has been one of the key tools of marketing success in the year 2014. According to Forbes, approximately 63% of the companies that have outmarketed their competitors in the recent years have used one or more automation tools. Looking at the B2B marketing campaigns, we see a range of changes and emerging trends; like, a shift from mere email marketing to integrated marketing automation. You can read about the marketing automation industry in the year 2015 in our previous post. Continue reading Best Practices for Email Marketing in 2015