9 Business Books That Will Change Your Life Today

Knowledge is regarded as the only lasting competitive advantage. This is true for economies, countries, organizations and people. This is the reason, people with more knowledge, skills and abilities are welcomed everywhere. While this is a different subject, one core element to become a knowledge worker is ‘the habit of reading quality books’.  Continue reading 9 Business Books That Will Change Your Life Today

How to Plan Your Digital Strategy? (Part I)

Digital strategy is the process of specifying organizational vision, objectives, opportunities and plan of action in order to maximize the business benefits of digital initiatives to the firm. Whether you are making a digital plan for your own organization or for some client; there are certain fundamental elements that seem inevitable to include. However, many marketers fail to follow the process and as a result, fail to achieve their core business goals. Continue reading How to Plan Your Digital Strategy? (Part I)

15 Things You Don’t Get at HubSpot but Makesbridge Offers

Importance of marketing automation can’t be overstated. One simply cannot achieve desired speed, efficiency and excellence, without automating certain business functions. However, owing to abundance of the automation platforms, it has become difficult for the businesses to pick up the right and scalable solution. Those in the top line are too expensive for SMBs and those in the middle don’t seem suitable for their individual business needs. Continue reading 15 Things You Don’t Get at HubSpot but Makesbridge Offers

10 Ways to Improve Your Marketing Automation in 2015

Since the release of Salesforce.com 2015 state of marketing survey, a lot has been written on best practices, trends, approaches, and tips to follow in 2015. It made me realized again that information overload is a serious problem; as it adds more to confusion. In this post, I’m going to share what I’ve been trying to find out in the latest stats and reports. I’m sure that it’s going to help you plan, execute, and manage your campaigns well. Continue reading 10 Ways to Improve Your Marketing Automation in 2015

Video Tutorial: How Marketing Automation for Google Drive Increases Results and Protects Your Brand

If you’re using outsourced data researchers to build your database, this is a can’t miss tutorial that shows marketing and sales teams how to properly introduce your company to new contacts and send a series of relevant emails that build relationships and sales qualified leads.
Continue reading Video Tutorial: How Marketing Automation for Google Drive Increases Results and Protects Your Brand

8 Effective Tips to Retain Your Customers

It is generally believed that the cost of acquiring a new customer is much higher than retaining an existing one. As a matter of common business sense, organizations tend to invest more in customer retention programs. A recent study by Bain & Company says: “A 10% expansion in customer retention brings about a 30% addition in the value of the organization.” Continue reading 8 Effective Tips to Retain Your Customers

9 Smart Ways to Grow Your Business with LinkedIn

While majority of the people look at LinkedIn for job openings, references and pure networking; they ignore its importance from business development perspective. It has been recognized as one of the best platforms to grow your business fast. Today, LinkedIn profiles are the new business card while content is the new networking tool. Continue reading 9 Smart Ways to Grow Your Business with LinkedIn