It is generally believed that the cost of acquiring a new customer is much higher than retaining an existing one. As a matter of common business sense, organizations tend to invest more in customer retention programs. A recent study by Bain & Company says: “A 10% expansion in customer retention brings about a 30% addition in the value of the organization.” Continue reading 8 Effective Tips to Retain Your Customers
While majority of the people look at LinkedIn for job openings, references and pure networking; they ignore its importance from business development perspective. It has been recognized as one of the best platforms to grow your business fast. Today, LinkedIn profiles are the new business card while content is the new networking tool. Continue reading 9 Smart Ways to Grow Your Business with LinkedIn
In email marketing, “dripping” is a series of important emails sent to a predefined list of followers. These emails are usually designed to create a relationship, expand client retention, or to guide leads through the sales process.
Drip marketing campaigns offer two remarkable advantages. To begin with, their response rates usually surpass single event promotions or campaigns. Second, drip marketing campaigns can be executed with very little effort. Continue reading 3 Key Areas that Need Your Attention in Drip Marketing
If you witness a sharp decline in your website traffic in the next few days, it’s result of the latest algorithmic update by Google. Almost 60% of the web traffic comes from mobile and this significance compelled Google to include ‘mobile friendliness’ as a key search ranking factor. As per the notice on Google Webmaster Central Blog, the latest update has been rolled out.
What does this mean from SEO perspective? Continue reading How Will Google’s Mobile-Friendly Update Impact Your Business and SEO?
According to a study, companies spent over $118 billion on content marketing in 2014. Similarly Salesforce State of Marketing 2015 indicates content marketing being the single most reliable source of lead generation. However, there is another side of the story as well. Content Marketing Institute has found out that only 4 out of 10 content marketers are satisfied with their campaigns. However, this does not mean that there would be less focus on content in 2015 as 86% marketers still believe it to be their primary lead generation tool. Continue reading 10 Rules for Successful Content Marketing in 2015
When a marketer or a skilled analyst opens Excel, their sharp, elegant movements may look like magic. If you break down their movements you’d experience a series of keyboard shortcuts, expert usages of formulas, subtle clicks of the mouse, and habits built over years of practice. One question I get asked most of the times is: what Excel skills are most crucial for marketers to learn? Continue reading 7 Essential Excel Skills Every Marketer Should Learn
Inbound marketing is a practice to bring people closer to your brand. Beginning with an inbound marketing system can feel like tossing spaghetti over the walls at times, and that is the way it must feel at first. Also, after the initial couple of tosses, you must begin measuring the kind of content that reverberates with your target audience. Continue reading 10 Metrics to Measure Your Inbound Marketing Success