4 Reasons Why Email Marketing Is an Asset for Small Businesses

Marketing has seen immense progress in the four-and-a-half decades since the first email was sent. Improvements like search engine and social media marketing have left companies with no lack of channels to leverage their objective of reaching target demographic. However, in the era of real-time socially driven marketing, companies are still focusing on email as a staple of their marketing strategy. Many small entrepreneurs believe that email marketing is just about adding people to whom they can send a monthly newsletter, which is wrong perception. Continue reading 4 Reasons Why Email Marketing Is an Asset for Small Businesses

How to Design a Landing Page That Drives Conversion

Given the complexity of multi-channel sales management, the job of a modern website has turned more crucial and sensitive. Visitors land on your site through a variety of online channels; pay-per-click (PPC), organic search, backlinks, promoted content, social media, email offers and print advertisements. Once they land, they have to satisfy the objective of following up a promotion, or purchasing a particular product. If the site doesn’t provide what they’re looking for, visitors bounce. Continue reading How to Design a Landing Page That Drives Conversion

7 Things Highly Productive People Do Differently

Why have you been unable to reach some of your goals, where many others are doing it successfully? If you aren’t sure, you are certainly not alone in this confusion. As a matter of fact, even brilliant, highly accomplished people cannot always understand why they succeed or fail. The instinctive answer – that you are born predisposed to the particular talents and lacking in others – is only one little piece of the riddle. Actually, many years of research on accomplishment suggests that successful people achieve their goals not  because of who they are, but rather because of what they do. Continue reading 7 Things Highly Productive People Do Differently

Checklist for Choosing the Right CRM Platform

Forming and keeping up relationships with clients is among the most crucial aspects of any business. Without positive relationships, it’s difficult to succeed in any industry and long-term achievement can be endangered. That is the reason it’s so invaluable to implement a customer relationship management (CRM) framework into your operations. Continue reading Checklist for Choosing the Right CRM Platform

5 Tips to Make Your Marketing Automation More Effective

Benefits of marketing automation cannot be overstated. One simply cannot ignore the positive impact on business process, lead management, marketing ROI, staff efficiency, CRM performance, and sales have been endorsed by studies and surveys. 78% marketers believe marketing automation systems were key contributor to their revenue growth. 63% companies that have outgrown their competition credit it to data-driven marketing with an automated process. Continue reading 5 Tips to Make Your Marketing Automation More Effective

10 Ways to Improve Employee Engagement and Performance

If the members of your team are not as productive as desired, are lacking motivation or initiative, or are disappointed and at odds with one another; it is the ideal time for a tune-up. Just like individuals, teams also need regular attention and maintenance. By implementing some team-building exercises and efforts, you can help the team come together to work as a strong unit toward a common objective with shared trust, expectations, respect for the contributions of every person and pride in their achievements. Continue reading 10 Ways to Improve Employee Engagement and Performance

Email Marketing Automation in 6 Simple Steps

Email marketing automation can be used as a part of every phase of the marketing and sales process. It gives boost in demand generation, sales and in retaining existing clients. Once you select your new email or marketing automation vendor, the next phase in the process in implementation. The process of execution and refinement is just as important as selecting your new email marketing automation merchant. Continue reading Email Marketing Automation in 6 Simple Steps