It is generally believed that the cost of acquiring a new customer is much higher than retaining an existing one. As a matter of common business sense, organizations tend to invest more in customer retention programs. A recent study by Bain & Company says: “A 10% expansion in customer retention brings about a 30% addition in the value of the organization.” Continue reading 8 Effective Tips to Retain Your Customers
Inbound marketing is a practice to bring people closer to your brand. Beginning with an inbound marketing system can feel like tossing spaghetti over the walls at times, and that is the way it must feel at first. Also, after the initial couple of tosses, you must begin measuring the kind of content that reverberates with your target audience. Continue reading 10 Metrics to Measure Your Inbound Marketing Success
2015 State of Marketing Survey by Salesforce.com should be an eye-opener for traditional thinkers. Though, it indicates a drastic shift in spending habits of the businesses and makes some strategic predictions for the year 2015. Yet it endorses importance of email as an integral touch point in marketing where 73% marketers agree that email marketing is core to their business. In the following, we’ll analyze some stats to find out whether “email marketing is not dead or not?”. Continue reading Is Email Marketing Dead? Some Insight From Salesforce State of Marketing 2015
It’s a well-known fact that Google is completely cloud- compatible, from emails and documents to video chats and online storage. Google Apps is an amazing service by Google that features a few Web applications like traditional office suites. The services may differ per version, but generally include Gmail, Docs, Video, Groups, Sites, Talk, Calendar, and Marketplace. Its popularity among academicians and organizations is quickly expanding because of upgraded sharing features, accessibility and cost.