Checklist for Choosing the Right CRM Platform

Forming and keeping up relationships with clients is among the most crucial aspects of any business. Without positive relationships, it’s difficult to succeed in any industry and long-term achievement can be endangered. That is the reason it’s so invaluable to implement a customer relationship management (CRM) framework into your operations. Continue reading Checklist for Choosing the Right CRM Platform

5 Simple Ways to Avoid Email Spam Filter

Email marketing, as most of us know, is a very powerful and economical strategy for reaching  our most active potential and/or existing customers. It doesn’t just boost our direct sales, but our referrals and credibility as well. However, while initiating your email campaign, you’ll inevitably run into spam filter issues. According to a study, you can expect 10-20% of your emails to become mixed up in cyberspace, usually because of overzealous filters. You can’t afford to invest time, energy and cash making email campaigns just to have them arrive in the spam filter.  Continue reading 5 Simple Ways to Avoid Email Spam Filter

7 Tips to Run a Successful Retargeting Campaign

While retargeting campaigns have proven to really improve the chances of lost prospects coming back to your site, you need a sound strategy to truly drive web traffic. Web marketing analytics reveal that a nuanced, advanced audience segmentation procedure can help you capitalize on your retargeting campaign. Continue reading 7 Tips to Run a Successful Retargeting Campaign

8 Effective Tips to Retain Your Customers

It is generally believed that the cost of acquiring a new customer is much higher than retaining an existing one. As a matter of common business sense, organizations tend to invest more in customer retention programs. A recent study by Bain & Company says: “A 10% expansion in customer retention brings about a 30% addition in the value of the organization.” Continue reading 8 Effective Tips to Retain Your Customers

10 Metrics to Measure Your Inbound Marketing Success

Inbound marketing is a practice to bring people closer to your brand. Beginning with an inbound marketing system can feel like tossing spaghetti over the walls at times, and that is the way it must feel at first. Also, after the initial couple of tosses, you must begin measuring the kind of content that reverberates with your target audience. Continue reading 10 Metrics to Measure Your Inbound Marketing Success

Is Email Marketing Dead? Some Insight From Salesforce State of Marketing 2015

2015 State of Marketing Survey by Salesforce.com should be an eye-opener for traditional thinkers. Though, it indicates a drastic shift in spending habits of the businesses and makes some strategic predictions for the year 2015. Yet it endorses importance of email as an integral touch point in marketing where 73% marketers agree that email marketing is core to their business. In the following, we’ll analyze some stats to find out whether “email marketing is not dead or not?”. Continue reading Is Email Marketing Dead? Some Insight From Salesforce State of Marketing 2015

How to Convert Google Apps into CRM?

It’s a well-known fact that Google is completely cloud- compatible, from emails and documents to video chats and online storage. Google Apps is an amazing service by Google that features a few Web applications like traditional office suites. The services may differ per version, but generally include Gmail, Docs, Video, Groups, Sites, Talk, Calendar, and Marketplace. Its popularity among academicians and organizations is quickly expanding because of upgraded sharing features, accessibility and cost.

Continue reading How to Convert Google Apps into CRM?