When B2B organizations put their resources into marketing automation technology, “lead nurturing” is usually one of the key things that spurs those businesses to take the plunge. However, a new marketing automation platform may take more than a few months to deploy effective lead nurturing and to provide the impact that marketers and their management want for their business. Continue reading 10 Commandments to Help Evaluate Your Lead Nurturing
Being a marketer requires to anticipate the future trends, challenges, opportunities, and then bring up a well-calculated plan of action. Since, the beginning of 2015, I’ve come across a range of studies that indicate complexities and opportunities ahead. However, nothing impressed me more than Salesforce State of Marketing Survey 2015. Primarily because it was a collection of multidimensional insight by marketers around the globe. Continue reading Top 10 Business Challenges in 2015
Motivation does not last, that’s why we need it on the daily basis. It comes from words, thoughts, mentoring, and developing positive habits. Here, we’ve always tried to give you fresh food for thoughts to boost your productivity, improve performance and achieve goals. Today, we’re thinking of sharing some inspiring words that can have magical effects on our thoughts, actions and performance. Here are 30 inspiring quotes to re-energize yourself.
Any smart inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next phase is converting them into leads for your business. In any case, what’s the most ideal approach to get them to change over? A properly created landing page is the best solution in this regard. Continue reading 4 Ways to Get More Business from Landing Pages
Forming and keeping up relationships with clients is among the most crucial aspects of any business. Without positive relationships, it’s difficult to succeed in any industry and long-term achievement can be endangered. That is the reason it’s so invaluable to implement a customer relationship management (CRM) framework into your operations. Continue reading Checklist for Choosing the Right CRM Platform
Email marketing, as most of us know, is a very powerful and economical strategy for reaching our most active potential and/or existing customers. It doesn’t just boost our direct sales, but our referrals and credibility as well. However, while initiating your email campaign, you’ll inevitably run into spam filter issues. According to a study, you can expect 10-20% of your emails to become mixed up in cyberspace, usually because of overzealous filters. You can’t afford to invest time, energy and cash making email campaigns just to have them arrive in the spam filter. Continue reading 5 Simple Ways to Avoid Email Spam Filter
While retargeting campaigns have proven to really improve the chances of lost prospects coming back to your site, you need a sound strategy to truly drive web traffic. Web marketing analytics reveal that a nuanced, advanced audience segmentation procedure can help you capitalize on your retargeting campaign. Continue reading 7 Tips to Run a Successful Retargeting Campaign