Is inbox delivery an art form, science or a bit of both? Based on our experience with thousands of customers over 14 years, we say both.
There is a lot to consider regarding marketing automation and marketing automation platforms (MAP). While an important tool in your marketing strategy, it can be a time consuming and expensive (yet worthwhile) investment and should not be taken on lightly.
Continue reading One Word of Advice for Marketing Automation
It happens. Before you can say “Sender Reputation,” your email program that ran like clockwork falls off the tracks. Suddenly, you’ve fallen into a vicious email marketing cycle.
Earlier this month, two founders of a Silicon Valley financial firm came to us about a bind they were in. They’re in the process of launching a new business division and their plates are too full to have staff deal with the bells, whistles, bits and bytes of setting up their new marketing and follow up funnels. Continue reading Marketing Automation Temps Make Sense- A Case Study
Most of the times, we consider that sales and marketing are separate things within an organization. Being marketers, we only need to create the leads and hand them over to the sales team. But, is that all? Well really, NO. Continue reading 6 Crucial Questions to Ask Your Sales Team About the Customers
We’ve all heard the buzz about email marketing and how simple and cost-efficient it is to do. It is true that email marketing helps companies see instant sales from existing clients, and more importantly, it helps to build and maintain long-lasting, reliable relations with your customers. But are you sure that all your recipients are opening their emails? Continue reading 5 Reasons People Don’t Open Your Emails
Modern technology has come a long way. Today’s emerging organizations manage client relations and information in various ways. Startups may use Google sheets as CRM in the early stages. However, with the growth of business and increasing customer base, a dedicated CRM tool becomes necessity. Continue reading 5 Things to Consider Before Choosing a CRM Tool