15 Things You Don’t Get at HubSpot but Makesbridge Offers

Importance of marketing automation can’t be overstated. One simply cannot achieve desired speed, efficiency and excellence, without automating certain business functions. However, owing to abundance of the automation platforms, it has become difficult for the businesses to pick up the right and scalable solution. Those in the top line are too expensive for SMBs and those in the middle don’t seem suitable for their individual business needs. Continue reading 15 Things You Don’t Get at HubSpot but Makesbridge Offers

10 Ways to Improve Your Marketing Automation in 2015

Since the release of Salesforce.com 2015 state of marketing survey, a lot has been written on best practices, trends, approaches, and tips to follow in 2015. It made me realized again that information overload is a serious problem; as it adds more to confusion. In this post, I’m going to share what I’ve been trying to find out in the latest stats and reports. I’m sure that it’s going to help you plan, execute, and manage your campaigns well. Continue reading 10 Ways to Improve Your Marketing Automation in 2015

Video Tutorial: How Marketing Automation for Google Drive Increases Results and Protects Your Brand

If you’re using outsourced data researchers to build your database, this is a can’t miss tutorial that shows marketing and sales teams how to properly introduce your company to new contacts and send a series of relevant emails that build relationships and sales qualified leads.
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Marketing Automation- An Emerging Industry in the Digital Landscape

Marketing automation refers to the utilization of technology and software platforms to market products/services on multiple channels and automate repetitive tasks. Using marketing automation tools, you can easily communicate the intended messages at a given interval without doing anything manually. From email marketing to business intelligence, prospect tracking, website analysis, traffic overview, source tracking, SMS marketing, social media management, lead nurturing, and sales, everything is being done with the help of these automation platforms. The reason for their popularity is simple: they save time, reduce cost, and optimize performance. Continue reading Marketing Automation- An Emerging Industry in the Digital Landscape

How to Convert Google Apps into CRM?

It’s a well-known fact that Google is completely cloud- compatible, from emails and documents to video chats and online storage. Google Apps is an amazing service by Google that features a few Web applications like traditional office suites. The services may differ per version, but generally include Gmail, Docs, Video, Groups, Sites, Talk, Calendar, and Marketplace. Its popularity among academicians and organizations is quickly expanding because of upgraded sharing features, accessibility and cost.

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